Earn More From Your Vacation Rental Without the Hassle
We help Florida Panhandle vacation rental owners earn more from their properties by increasing bookings, enhancing online visibility, and maximizing revenue through strategic marketing, guest communication, and local management expertise.
Why Owners Choose UMB Vacations
Family-Owned Service. Technology-Powered Results.
At UMB Vacations, we believe vacation rental management should be personal, transparent, and focused on results. As a family-owned company with deep roots in Panama City Beach, we combine hands-on service, advanced technology, and proven revenue strategies to help owners maximize their property's earning potential.
Unlike large corporate management companies, we believe every owner deserves direct access to the people managing their investment. Our goal is simple: increase revenue, improve guest experiences, and provide the support and communication owners deserve.
Local Market Expertise
While our primary focus is currently Panama City Beach, the strategies and systems we use are designed to support growth across multiple vacation rental markets.
Our team has developed extensive knowledge of the Panama City Beach market, including seasonal demand patterns, local events, booking trends, and competitive pricing strategies. This experience allows us to make informed decisions that help maximize occupancy and revenue while keeping your property competitive throughout the year.
As we continue to grow, our commitment remains the same: combining local market knowledge, data-driven insights, and hands-on management to help owners achieve the best possible results.
Revenue Management Backed by Technology — and People
Successful vacation rentals require more than simply listing a property online.
We utilize advanced revenue management tools, market analytics, and dynamic pricing technology to help maximize occupancy and nightly rates throughout the year. Our pricing strategies are continuously adjusted based on market demand, seasonality, booking pace, local events, and competitor performance.
To further enhance our pricing strategy, we developed our own proprietary revenue management platform, Rev-Cal. Rev-Cal allows us to create customized pricing profiles tailored to individual properties and market segments. These profiles are built through ongoing analysis of competitor pricing, historical booking trends, seasonal demand, occupancy targets, and revenue goals.
Unlike many management companies that rely heavily on automated algorithms and AI-driven pricing alone, we believe technology should support decision-making—not replace it. While our tools provide valuable data and forecasting insights, our team works together to analyze market conditions, evaluate competitor performance, and make strategic pricing decisions designed to maximize your property's earning potential.
The result is a balanced approach that combines technology, experience, and local market expertise to drive stronger performance throughout the year.
A Better Guest Experience Through Technology
Today's guests expect convenience, communication, and easy access to information.
Through our personalized guest portal powered by Enso Connect, guests receive a streamlined experience from booking through check-out. Guests can access arrival instructions, property information, digital guidebooks, local recommendations, Wi-Fi details, and important stay information all in one convenient location.
This enhanced guest experience reduces common questions, improves communication, creates smoother stays, and helps generate stronger reviews and repeat bookings.
Professional Marketing That Generates Bookings
Your property is marketed across major online travel agencies, our direct booking website, social media channels, and targeted marketing campaigns designed to maximize visibility and attract qualified guests.
We invest in professional photography, walkthrough videos, listing optimization, compelling property descriptions, and ongoing marketing improvements to help your property stand out from the competition.
Flexible Management Options
Every owner has different goals.
Whether you're looking for complete vacation rental management or professional marketing and revenue management through our Market+ program, we offer flexible solutions designed to fit your needs and budget.
Our flexible management options allow owners to choose the level of service that works best for them while still benefiting from professional marketing, pricing expertise, and guest support.
Competitive Management Fees
We believe owners should receive exceptional value from their management company.
Our management programs are competitively priced and designed to deliver professional marketing, revenue optimization, guest communication, and operational support while helping owners maximize their return on investment.
Direct Access & Transparent Communication
When you work with UMB Vacations, you're never just another property number.
Owners have direct access to our team and receive clear reporting, transparent statements, and responsive support whenever questions arise. We believe strong communication is one of the most important parts of a successful owner relationship.
A Partner Invested in Your Success
Your property is more than just another listing—it's an investment.
As a family-owned business, we build long-term relationships with our owners and focus on helping them achieve sustainable success. When your property performs well, our partnership grows stronger.
By combining local expertise, advanced technology, personalized guest experiences, flexible management options, and hands-on service, we help owners maximize revenue, protect their investment, and create exceptional vacation experiences for every guest.
At UMB Vacations, we're not just managing properties—we're building partnerships.
Solutions Designed for Every Vacation Rental Owner
Whether you're looking for complete management, professional marketing support, or hands-on revenue optimization, UMB Vacations offers flexible solutions designed to help maximize your property's performance.
Full-Service Vacation Rental Management
Management Fee: 15%
Earn More. Stress Less. Let Our Local Experts Handle Everything.
Our Full Management Program is designed for owners who want a truly hands-off experience. We handle the day-to-day responsibilities of managing your vacation rental so you can focus on enjoying the benefits of ownership.
Services Include:
✔ Multi-Channel Marketing & Distribution
✔ Guest Communication & Reservation Management
✔ Check-In & Check-Out Coordination
✔ Housekeeping Coordination
✔ Maintenance Coordination
✔ Professional Photography & Walkthrough Videos
✔ Smart Lock Management
✔ Direct Booking Website Exposure
✔ Revenue Management & Pricing Strategy
✔ Monthly Owner Statements
✔ Financial Reporting
✔ Local Support & Property Oversight
Best For: Owners who want a complete management solution and a local team to handle the details.
Market+ Plan
Program Fee: 7.5%
Professional Marketing Without Full Management
The Market+ Plan is designed for owners who want to remain involved in operating their property while benefiting from professional marketing, listing management, and booking exposure.
Services Include:
✔ Listing Creation & Optimization
✔ Airbnb, Vrbo, Booking.com & Direct Booking Distribution
✔ Marketing Strategy & Exposure
✔ Guest Inquiry Support
✔ Calendar Management Assistance
✔ Performance Monitoring
✔ Direct Booking Website Exposure
Owner Handles:
• Housekeeping
• Maintenance
• Property Operations
• Tax Remittance
• Local Compliance Requirements
Best For: Self-managing owners who want professional marketing and broader exposure while maintaining control of day-to-day operations.
Revenue Management
$300 Setup Fee + $75 Per Month
Not Full Management. Just Smarter Pricing.
Our Revenue Management service is designed for owners and property managers who want professional pricing strategy without changing their current management company or operational setup.
Using PriceLabs and our hands-on approach, we develop a customized pricing strategy tailored to your property's goals, market conditions, seasonal demand, local events, and booking trends.
Services Include:
✔ Initial Revenue Analysis
✔ Custom PriceLabs Setup
✔ Rev-Cal Property Profile Development
✔ Seasonal Rate Strategy
✔ Event & Holiday Pricing Adjustments
✔ Ongoing Market Monitoring
✔ Occupancy & Revenue Target Planning
✔ Monthly Pricing Reviews
✔ Hands-On Rate Management
✔ Performance Recommendations
Best For: Owners and managers who want stronger pricing performance, higher occupancy, and increased revenue while maintaining control of operations and guest management.
Meet the UMB Vacations Team
At UMB Vacations, we're a family-owned company with deep roots in Panama City Beach. Our team combines decades of vacation rental experience, local market knowledge, financial expertise, and modern marketing strategies to help owners maximize their property's potential.
Tom
CEO & Financial Operations
As CEO of UMB Vacations, Tom oversees the company’s financial operations, including accounting, owner statements, trust accounting, tax reporting, and overall financial compliance. He plays a critical role in ensuring the integrity and accuracy of all financial processes, maintaining organized and transparent reporting for both the company and property owners.
With a strong focus on accountability and detail, Tom ensures that owner payments are processed accurately and on time, and that all financial records are maintained in accordance with industry standards. He also oversees long-term financial planning and business strategy to support the continued growth and stability of the company.
Through his leadership, Tom provides clear and consistent financial oversight, helping to ensure owners have full transparency into their property performance while supporting the overall success and sustainability of UMB Vacations.
Tommy
Marketing & Technology
Tommy oversees the company’s marketing, technology, online distribution, and revenue strategy, playing an integral role in maximizing property performance and operational efficiency. With extensive experience in vacation rental marketing and technology, he manages everything from listing optimization and channel distribution to direct booking strategies, software systems, and dynamic pricing.
Focused on increasing visibility and driving revenue, Tommy works behind the scenes to ensure each property is strategically positioned across multiple booking platforms while maintaining a strong online presence. He is also responsible for implementing technology solutions that streamline operations, improve communication, and enhance both the owner and guest experience.
Through a combination of data-driven pricing strategies, innovative marketing efforts, and operational expertise, Tommy is dedicated to helping properties reach their full earning potential while supporting the continued growth and success of the company.
Coreen
Owner Relations & Operations
With more than 25 years of experience in the vacation rental industry, Coreen brings extensive expertise across all aspects of property management, including reservations, guest services, owner relations, and business development. Her comprehensive industry knowledge and hands-on experience make her a valuable asset to the company.
Having lived and worked in Panama City Beach for over 38 years, Coreen possesses an in-depth understanding of the local market, attractions, and community. Her strong commitment to exceptional customer service and attention to detail helps ensure both property owners and guests enjoy a seamless, positive, and memorable experience.
Whitney
Primary Maintenance & Housekeeping Partner
Whitney serves as UMB Vacations’ primary maintenance and housekeeping partner, playing an essential role in supporting the day-to-day operations and overall care of the properties we manage. With valuable experience as both a property manager and real estate professional, she brings extensive knowledge of property operations, maintenance coordination, and guest service.
Working closely with the UMB Vacations team, Whitney helps oversee housekeeping services, coordinate maintenance needs, and ensure properties are maintained to the highest standards. Her hands-on approach, local market knowledge, and strong attention to detail help create a seamless experience for both owners and guests.
Dedicated to quality, responsiveness, and operational excellence, Whitney works diligently behind the scenes to address property needs promptly, support efficient operations, and help ensure every guest enjoys a comfortable and enjoyable stay.
I figured I’d keep going so they end up all having the same vibe.
Our Team is Focused on Your Success
Unlike large national management companies, when you call UMB Vacations, you'll speak directly with the people responsible for your property's success. Our team is committed to providing personalized service, responsive communication, and the local expertise needed to help your vacation rental thrive in the Panama City Beach market.
Whether you're looking for full-service vacation rental management or marketing support through our Market+ program, we're here to help you maximize your property's potential while providing an exceptional experience for your guests.