Pier Park – The Heart of Panama City Beach

If you're visiting Panama City Beach, Pier Park is a must-visit destination that offers more than just shopping—it's the lifestyle center of the Emerald Coast.

Shop, Dine, and Explore

Located right along Front Beach Road, Pier Park spans over 900,000 square feet of retail, dining, and entertainment space. This open-air shopping complex combines palm-lined walkways with beachy vibes and more than 120 stores, making it a top destination for both locals and tourists.

🛒 Shopping Highlights

From national retailers to beachy boutiques, Pier Park has something for every shopper:

• Target, Marshalls, and Old Navy for essentials

• Ron Jon Surf Shop, Salt Life, and Coastal Casuals for that coastal style

• Victoria’s Secret, Bath & Body Works, and Forever 21 for trend-savvy shoppers

• Specialty shops like I Love Sugar and Kilwins for sweet treats and souvenirs

Dining for Every Taste

Pier Park is a culinary hotspot that goes beyond your typical mall food court. Enjoy everything from grab-and-go beach snacks to sunset sit-down dinners:

• The Back Porch – Gulf seafood with an ocean view

• Hook’d Pier Bar & Grill – Casual eats right by the pier

• Paula Deen’s Family Kitchen – Southern classics served family-style

• Five Guys, Margaritaville, Dickey’s BBQ, Red Robin, and more for familiar favorites

• Don’t forget ice cream at Kilwins or gourmet popcorn from Popcorn Kingdom

Entertainment & Attractions

Pier Park is more than a shopping mall—it’s an experience.

• 🎡 SkyWheel Panama City Beach: A 200-foot tall observation wheel offering panoramic views of the coastline. Don’t miss the VIP gondolas!

• 🎬 The Grand IMAX Theater: Catch the latest blockbusters in luxury seating

• 🎠 Mirror Maze & Arcade, Laser Tag, and XD Dark Ride: Perfect for kids and families

• 🎶 Live music & events: The outdoor amphitheater frequently hosts local musicians, seasonal events, and holiday celebrations

Steps from the Beach & Pier

Just across from the main entrance to Pier Park is the Russell-Fields Pier—one of the longest piers on the Gulf Coast. Whether you're fishing, taking in the sunset, or snapping photos, the pier adds the perfect waterfront vibe to your visit.

Convenient & Accessible

• Free parking throughout the complex

• Pet-friendly in most outdoor areas

• Trolley access during seasonal events

• Adjacent to some of PCB’s most popular resorts and beachfront rentals

Why Visit Pier Park?

Whether you’re looking to shop for beachwear, enjoy dinner with a view, catch a movie, or ride the SkyWheel, Pier Park is the place where PCB comes to life. It blends the energy of a boardwalk with the convenience of a shopping and entertainment hub.

Address: 600 Pier Park Dr, Panama City Beach, FL 32413
Website: www.simon.com/mall/pier-park