Not full management. Just smarter pricing.
This service is built for owners and managers who want better rate strategy without giving up control of their property. We handle pricing setup, seasonal strategy, ongoing adjustments, and revenue-focused monitoring using PriceLabs and our own hands-on approach.
How Our Pricing Approach Works
Unlike fully automated pricing tools that rely heavily on algorithms and broad market averages, we take a hands-on, strategy-driven approach to revenue management. Every property is unique, which is why we begin by building a customized rate profile tailored specifically to your property, your market, and your goals. We carefully analyze competitor pricing, booking pace, seasonal demand, local events, and overall market trends to create a strong pricing foundation designed to maximize both occupancy and revenue potential.
Using this custom profile, we’re able to project and structure monthly pricing strategies around a single annual revenue target. Simply put — you tell us your revenue goals, and we build a strategy designed to work toward those targets throughout the year. Rather than blindly adjusting rates day-to-day, we create a balanced pricing model that considers seasonality, demand shifts, occupancy trends, and long-term performance objectives.
To support this process, we utilize our in-house revenue management platform, Rev-Cal. Rev-Cal allows us to build detailed property profiles using key performance metrics such as occupancy, revenue distribution, and ADR (Average Daily Rate). From there, we layer in advanced pricing rules and adjustments including seasonal demand changes, day-of-week trends, holidays, events, booking windows, and market fluctuations — all aimed at strengthening the overall revenue management strategy.
Most importantly, we don’t believe in a one-size-fits-all pricing model. We work collaboratively to build a strategy centered around your exact goals, whether that means maximizing occupancy, increasing annual revenue, targeting premium nightly rates, attracting snowbirds, or finding the ideal balance between all of the above.
Built for owners who want better revenue control
One-Time Revenue Strategy Setup – $350 Per Property
Includes:
Custom Rev-Cal pricing profile
Competitor and market analysis
Annual revenue projection planning
Occupancy and ADR modeling
Seasonal pricing strategy
Holiday and event pricing adjustments
Day-of-week pricing rules
Personalized pricing recommendations
Guided PriceLabs setup and configuration walkthrough
This service is perfect for:
Self-managing owners
New vacation rental owners
Property managers looking for a stronger pricing strategy
Owners frustrated with “set it and forget it” pricing tools
Built for Property Managers Too
Managing multiple properties? Rev-Cal can help property managers build standardized pricing profiles and revenue strategies across an entire portfolio. We help create scalable pricing structures designed to improve consistency, occupancy management, and overall revenue performance while still allowing flexibility for individual property goals.
Optional Ongoing Revenue Support – $75/Month Per Property
Want continued hands-on support? Our ongoing revenue management option includes:
Pricing strategy adjustments
Seasonal and event updates
Occupancy monitoring
Competitor pricing reviews
Revenue optimization recommendations
Continued support and strategy guidance
Whether your goal is maximizing occupancy, increasing nightly rates, improving yearly revenue, or balancing all three, we build your strategy with your exact goals in mind.
Why work with UMB Vacations?
We take a different approach to pricing—one that combines real market knowledge, hands-on oversight, and proven strategy to help your property perform at its best.
We understand that no two properties are the same, which is why we don’t rely on one-size-fits-all automation. Every pricing decision is backed by real data, local insight, and professional revenue projections to ensure your rates are aligned with realistic performance goals while staying competitive in the market.
What Sets Us Apart
Deep local market knowledge, especially in seasonal destinations
Hands-on pricing oversight with real people reviewing your rates
Rates built around professional revenue projections, not guesswork
Proven experience balancing ADR and occupancy
Data-backed decisions using real-time market trends
Flexible service for single properties and large portfolios
Pricing strategies tailored to your specific property—not generic automation
We don’t just set your pricing—we actively manage it using real data and projections to help you earn more and stay competitive year-round.
We take a hands-on approach to pricing by manually adjusting occupancy targets and annual revenue projections to calculate rates. Using real market data and local trends, we build a strategy that balances demand, maximizes revenue, and keeps your property competitive throughout the year. Pricing software is used to support and fine-tune performance—not to make decisions on its own.
