UMB Vacations Market+ Plan
You oversee the property. We drive the bookings.
Market+ Program Overview
Marketing, Pricing & Guest Communication by UMB Vacations
The Market+ Program by UMB Vacations is designed for vacation rental owners who want professional booking support while maintaining full control over their property’s on-site operations.
UMB Vacations manages all booking-side responsibilities — pricing, listing optimization, guest communication, and OTA compliance — so owners can enjoy improved performance without the daily workload of handling guests or updating rates.
With a simple 7.5% owner commission, our Market+ Plan is a cost-effective solution for owners seeking expert support without committing to expensive full-service management.
What UMB Vacations Handles
OTA Listing Management
Creation and optimization of listings
Continuous updates to improve ranking and visibility
Multi-platform distribution across Airbnb, Vrbo, Booking.com (when applicable)
Support for Airbnb-only properties
Dynamic Pricing & Revenue Strategy
Daily rate adjustments based on demand, seasonality, and market analytics
Monitoring competitor trends and event-driven pricing opportunities
Ongoing performance optimization
Guest Communication
Handling pre-booking inquiries
Booking confirmations
Pre-arrival information, using owner-supplied check-in details
Review responses and guest follow-up communication
Platform Compliance & Listing Standards
Ensuring content, policies, and settings meet OTA requirements
Regular updates to maintain listing accuracy and competitiveness
Reporting & Insights
Monthly performance summaries
Recommendations for improvements and amenities
Access to booking information through supported systems
Usage of UMB’s Software at Volume Discounts
We can bring in your cleaners in to our housekeeping software to ensure all cleans are scheduled.
Damage Protection
UMB Vacations provides accidental damage protection for guest stays through a self-insured model, offering owners peace of mind at no additional cost.
Our team is ready to discuss what UMB Vacations can do for you!
Owner Responsibilities
Market+ is ideal for owners who prefer to remain actively involved in the care and upkeep of their property.
Owners are responsible for:
Providing a housekeeper or local point of contact
Managing all on-site cleaning, maintenance, and repairs
Ensuring the property is guest-ready for every arrival
UMB works with the owner’s designated contact to coordinate turnovers and maintain smooth operations.
Ideal For Owners Who:
Want to keep more revenue than with full-service management
Prefer to manage housekeeping and on-site operations independently
Need professional pricing, listing management, and guest messaging
Operate an Airbnb-only or multi-channel rental
Want a simple, flexible, and low-cost support model
The Result
With Market+, owners enjoy:
Stronger booking performance
Professionally managed guest communication
Optimized listings across top OTAs
A streamlined 7.5% commission model
Full control over property operations
Month-to-month flexibility with no long-term commitments