UMB Vacations Market+ Plan
You oversee the property. We drive the bookings.
Market+ Program Overview
Professional Marketing & Revenue Management Without Giving Up Control
The Market+ Plan was designed for self-managing owners and property managers who want professional marketing, stronger pricing strategy, and increased booking visibility without committing to full-service property management.
At UMB Vacations, we combine hands-on revenue management, real market analysis, and professional listing optimization to help maximize your property’s performance across today’s competitive vacation rental market.
Unlike fully automated pricing systems that rely only on algorithms, we take a strategy-driven approach built around your property, your market, and your revenue goals.
What’s Included
7.5% Management Commission
The Market+ Plan includes:
Professional listing optimization
SEO-focused titles and descriptions
Distribution across major booking platforms
Revenue management strategy
Ongoing pricing recommendations
Seasonal and event pricing adjustments
Direct booking visibility
Guest communication support
Market and competitor analysis
Rev-Cal pricing profile setup
Revenue-focused pricing guidance
Our team is ready to discuss what UMB Vacations can do for you!
You Keep Operational Control
Market+ is perfect for owners who already handle operations locally or prefer to remain hands-on with their property.
You handle:
Cleaning
Maintenance
Property operations
Taxes and registrations
We handle:
Marketing
Revenue strategy
Pricing guidance
Listing optimization
Guest-facing support
In addition, a damage waiver will be added to each reservation. Owners may choose the damage waiver amount that best fits their property and comfort level, and our team is happy to provide recommendations and guidance based on market standards and property type. Funds collected through the damage waiver can be used at the owner’s discretion for guest-related damages or applied toward additional insurance coverage if desired.
This gives owners the flexibility of self-management while still benefiting from professional marketing and revenue management tools.
Powered by Rev-Cal
At the core of the Market+ Plan is our in-house revenue management platform, Rev-Cal.
Rev-Cal allows us to build customized pricing profiles using:
Occupancy trends
Revenue distribution
ADR (Average Daily Rate)
Seasonal demand patterns
Holiday and event pricing
Day-of-week pricing strategies
Booking pace analysis
Our goal is simple:
Build a smarter pricing strategy designed to improve occupancy, strengthen ADR, and maximize annual revenue potential.
Built for Owners & Property Managers
Market+ is ideal for:
Self-managing vacation rental owners
New short-term rental investors
Owners frustrated with “set it and forget it” pricing tools
Property managers looking for portfolio-wide pricing consistency
Operators wanting stronger revenue strategy without full-service management
For property managers, Market+ can also help standardize pricing structures and revenue strategies across multiple properties while still allowing flexibility for individual property goals.
Why Market+?
Most vacation rental companies focus only on listings.
We focus on:
Revenue strategy
Professional marketing
Smarter pricing systems
Long-term property performance
We combine technology with real market oversight because successful revenue management should never be one-size-fits-all.